Community Branding World Family and World Traveller
Whom does this concern ?
- All the ‘hosting family’ members who are registered on the Bedycasa web site
- All the ‘world traveller’ members who are registered on the Bedycasa web site
Why does if refer to a community?
Our trademark relates to a community of members simply because it is founded on a community.
In fact, our label is not known ‘worldwide’ and we believe that it is by letting our members have their say that we shall be in a position to get the best feedback and the most accurate assessment.
Regarding our ‘hosting family’ members
They will be assessed by their world travellers/guests who stay with them but also by the Bedycasa ambassadors. A weighted average of all the assessments will generate an overall score which will result in the attribution of World Family label. The more often the hosting family members are assessed, the more accurate and reliable will the final score be (assigning of stars).
As for ‘travellers’
They will be assessed by their hosting families as well as by all the Bedycasa members. A weighted average of all the assessments will generate an overall score which will result in the attribution of the World Traveller label. The more the travelling member is assessed, the more accurate and reliable will his score be for the assigning of stars.
Definition of the ‘World Family’ label
World represents the whole wide world.
Family represents the hosting family.
The ‘World Family’ label(the name of the company) will be assigned to all the alternative lodgings. This branding concerns: all types of lodgings from alternative lodgings to hostel-type set-ups, as soon as one or more persons are present on site to provide a welcoming service to the travelling guest. This excludes all other classical lodgings like hotels, apartment hotels, holiday inns.
Definition of the ‘World Traveller’ label
World represent the whole wide world.
Traveller represents the travelling member.
The ‘World Traveller’ label will be attributed to all travellers registered on www.bedycasa.com who will be staying in one or more alternative lodgings belonging to the ‘private house’ category.
Criteria for the assessment of the families : a score between 0 and 10 is given for each of the criteria listed below:
1/ Welcome
Is the welcome personalised and warm?
2/ Hygiene
Is the lodging clean? Is the environment healthy?
3/ Security
Is the lodging safe? Is the environment secure?
4/ Bedding
Is the mattress sufficiently firm as well as comfortable?
5/ Services provided on site
Are there any other good services available?
6/ Price
Value for money : is the rate of the lodging consistent with the quality of the welcome, of the lodging and the services provided?
7/ Noise level
Is it a calm place, sheltered from noises ?
8/ Natural environment
Are there any industrial activities in the vicinity? Is the environment peaceful? Is the landscape beautiful?
9/ Interior design of the room or the lodging: is the room nicely decorated? Is the lodging well looked after?
10/Environment-friendly family
Does the family make any effort to reduce its energy consumption? Is waste segregation a common practice of the municipality? Does the family abide by it?
Criteria for the assessment of the travellers
A score between 0 and 10 is given for each of the criteria listed below:
1/ Respect for the hosting family
Does the traveller respect the hosting family and their private live?
2/ Cleanliness
Does the traveller observe the house-keeping rules set up by the owner of the lodging?
3/ Security
Does the traveller abide by the security rules of the lodging?
4/ Furniture and accessories
Does the traveller respect the furniture and the accessories belonging to the family?
5/ Payment of the bill
Has the traveller settled the total amount due to the family before leaving the lodging?
6/ Noise level
Does the traveller respect the noise level tolerated by the family?
7/ Tolerance and open-mindedness
Does the traveller show any tolerance (customs, religion, politics) vis-à-vis the family ?
8/ Environment-friendly traveller
Does the traveller make any effort to reduce the energy consumption of the lodging? Does he throw garbage in appropriate bins?
7/ Awarding of the label and assigning of stars
Between 0 and 5 points, no star will be awarded in the assessment.
The label will therefore be attributed as from 5 points.
Between 5 and 7 points, one star will be awarded.
Between 8 and 9 points, two stars will be awarded.
For more than 9 points, three stars will be awarded.
8/ Help to fill in the questionnaire (for Bedycasa members)
1/ You will give a score for each criterion according to your personal judgement.
2/ Since for each one of us the importance of each criterion may differ, you are advised to rank the criteria from the most important to the least important.
3/ The criterion which you consider the most important will be given a weighting factor, and this will be taken into account for the computation of the average score in the assessment.
4/ The average score will be indicated on the assessment form of the family or the traveller and it will change progressively depending on the number of stays effected.